(Software) Product Marketing Manager

We are looking for an energic story teller with a keen desire to experiment and improve performance of product marketing activities. In this position you will lead and manage the product marketing activities for Tuxera’s flagship Reliance Edge and Sense family of software products. You will work as part of a dedicated product team.

You'll work as part of our product management team and in close cooperation with our marketing team to plan and execute product-related campaigns, SEO and search strategy, and help improve the performance of your product-related marketing activities. Your role will also put you in close touch with the R&D team and sales teams to create product-related sales and marketing content.

The position is located in Espoo, Finland.

Tasks and Responsibilities

  • Identify the best market-fit for the products, pain points, and use cases for the products and work with marketing team to write relevant content that resonates with the target audience.
  • Take ownership of key product content like product landing pages, product presentations, and other sales content and continuously evolve them.
  • Work with sales and marketing teams to analyze the funnel and existing data to find topics and opportunities to nurture and grow the product business.
  • Plans and coordinates the product-specific marketing activities together with the marketing team.
  • Co-operation with Digital Marketing Manager to set targets/KPIs for products.

Background and Qualifications:

  • 3+ years of B2B product marketing experience with at least two years of experience in a market-facing role.
  • Good understanding of current digital marketing topics like SEO, content marketing, etc. and a performance-oriented mindset.
  • Talented and inspiring storyteller and passionate communicator.
  • Technology savvy and passion for working with software products.
  • Excellent English language skills.

About Tuxera

Tuxera is the leading provider of quality-assured embedded storage management software and networking technologies. Helping people and businesses store and do more with their data, our software is at the core of phones, tablets, cars, TV sets, cameras, drones, external storage, routers, spacecraft, IoT devices, and more. We help you store your data reliably, while making file transfers fast and content easily accessible. Tuxera is also an active member of multiple industry organizations, including JEDEC, AGL, SD Association, The Linux Foundation, and many others. Founded in 2008, Tuxera’s headquarters are located in Finland, with regional offices in China, Germany, South Korea, Japan, Taiwan, Hungary and the US